Host One To Remember
Role: Project management and production.
Brief: Create an interactive environment for the opening event of the Host One to Remember summer campaign.
Response:Stella Artois kicked off its “Host One to Remember” campaign at an exclusive opening event in New York City, immersing guests in the Belgian beers flavour. The event was headlined by three hosts that co-curated a theatrical journey of the brand’s legacy – actress Hilary Duff, culinary wizards Bompas & Parr and performance creator Juliette Campbell of Shanghai Mermaid.Produced as an interactive summer garden, the event reached out to all of the senses with bio-responsive plants delivering sounds of the summer when touched, a living wall which guests could forage for food and a mist waterfall filled with the scent of Stella Artois.
Outcome: Interactive multi-sensory garden enjoyed by 800+ guests.