deviating from the general rule
or the usual type, an irregularity.

Anomalous is a creative studio, event space and collective.

Born from the challenges of independent freelance work we are a family of multidisciplinary creatives that encompass general practitioners alongside deep specialists. Our collective approach finds solutions through research, design and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next shoot, workshop, presentation, meeting, pop up, film location or social event.  

We are Anomalous. Are you?


Client: Fulfil

Fulfil Festival of Fitness

Role: Project Management and set design styling.

Brief: Promote Fulfill’s vitamin & protein bars to London fitness fans.
Response: On behalf of agency Produce UK, Anomalous created a pop-up fitness festival at BoxPark Shoreditch to showcase the Fulfill brand. Transforming the outdoor space into a seaside haven for fitness fanatics we brought in palm trees, summer sounds, a sandy beach and a packed timetable of exciting work out classes.

Featuring bespoke fitness sessions with trainers such as Michael James Wong, Sweat & Sound and Psycle London, the Festival of Fitness also boasted live expert panel discussions and celebrity appearances from Made In Chelsea’s Ryan Libbey, personal trainer and fitness author Maeve Madden, 4 Music presenter and fitness fanatic AJ Odudu, Women’s Health Digital Editor Amy Hopkinson, Nike Global Master Trainer Joslyn Thompson, movement coach / author Roger Frampton and elite trainer Luke Worthington.

Outcome: Five day event featuring a fitness activity programme, DJ dance sessions and a scheduled talk series.