Role: Project Management, art direction and production.
Brief: Create a relaxing and fun experience for beauty press and consumers to enjoy Boots Christmas products.
Response: In order to create the feeling of a family home at Christmas we themed a set of rooms related to Boots products. A luxury bathroom for spa brands such as Liz Earle, a dressing room for perfume and hair, a teenage bedroom for Soap & Glory and Sleek make up, a gym for well being brands, a cosy living room for household products and a “Man-shed” in the garden for men’s grooming products. Working with each brand to design their own area, we carefully art directed and styled the event to produce a homely environment. Guests were free to roam the house, sampling products, enjoying treatments and speaking to brand ambassadors about each of Boots Christmas ranges.
Outcome: Industry event for 150 journalists and fans to introduce Boots top-selling products, featuring guest speakers and a presentation on the psychology of gift buying.