(a-nom-a-lous)
deviating from the general rule
or the usual type, an irregularity.


Anomalous is a creative studio, event space and collective.

Born from the challenges of independent freelance work we are a family of multidisciplinary creatives that encompass general practitioners alongside deep specialists. Our collective approach finds solutions through research, design and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next shoot, workshop, presentation, meeting, pop up, film location or social event.  

We are Anomalous. Are you?

 

34-38 Pentonville Rd, London, N1 9HF+44 (0)20 7837 3025space@anomalous.co.uk
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© 2022 Anomalous Collective Ltd - Est 2010Registered in England and Wales under company number 10322014Registered Office: 71-75 Shelton Street, London, WC2H 9JQ
Events Immersive Experience Design
Visuals Media Content Creation
Sounds Expressive Audio Adventures
Spaces Collaborative Meeting Environments
Client: Nestle

Nestle Grain Trail

Role: Location scout, art direction and production

Brief: Produce an immersive sensory experience for Nestle Breakfast Cereals chronicling the life of popular cereal brand Cheerios.

Response: In order to create a rustic farm feel we sourced a venue in Central London with huge wood beams and floors to transform into an imaginary wheat field. Guests were treated to a cycle ride through the fields of France with projection mapped visuals explaining the cereal journey from grain to bowl. To add to the immersive nature we produced a bespoke interactive system that triggered lighting effects, scents, heat and wind to create a truly unique 4D experience.

After their journey attendees enjoyed breakfast supplied by Jimmy’s while learning about the ingredients in their bowls from nutrition experts. A tutorial on creating the perfect flat lay image and stop motion content was then led by creative agency Fresh Heather.

Outcome: Exclusive event attended by 25 top health and wellness influencers / journalists from across Europe.

 

 

 

 We worked with Anomalous on an immersive media experience for Nestle Breakfast Cereals and it was an absolute pleasure. The event featured an immersive bike ride through the Nestle Cereal journey from field to bowl, with complicated build and technical elements including smells, winds, sounds and visions to truly put the guests in the heart of the experience – Abbi pulled it off from start to finish. Her industry connections, hard work and commitment were a joy.

Sariyah Jalaluddin, One Green Bean
34-38 Pentonville Rd, London, N1 9HF+44 (0)20 7837 3025space@anomalous.co.uk
Terms and Conditions Privacy Policy
© 2022 Anomalous Collective Ltd - Est 2010Registered in England and Wales under company number 10322014Registered Office: 71-75 Shelton Street, London, WC2H 9JQ